The purpose of The Amphibian Ark Global Campaign: “2008 Year of the Frog”  is to disseminate information about the amphibian extinction crisis.  To learn more about this important issue visit http://www.amphibianark.org/yearofthefrog.htm . Amphibian Ark’s stated purpose “is to generate public awareness and understanding of the amphibian extinction crisis which represents the greatest species conservation challenge in the history of humanity.”